Data leadership

Steering data quality

Treat data quality as a steady effort with owners, measures and priorities, rather than a one-off clean-up.

Steering data quality means deciding which data matters most, who owns it, how its quality is measured (completeness, accuracy, freshness) and what happens when a threshold is missed.

Poor data costs quietly: reports nobody trusts, models that drift, teams that rebuild their own spreadsheets. A single clean-up project fades within months if nobody owns the data at its source.

A durable approach names data owners in the business, fixes errors where they are created, tracks a few quality indicators that everyone can read, and funds quality work as part of the projects that depend on it.

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